B-cycle Bike Sharing Coming To Boulder
“Magic Bikes” there when you need them, gone when you don’t
For Immediate Release
BOULDER, Colorado (Jan. 7, 2011) — America’s burgeoning bike sharing revolution will gain another ally this spring, when Boulder, Colorado, welcomes B-cycle to its downtown streets.
Starting May 20, visitors and residents of this famously cycling-friendly city will have access to approximately 200 B-cycle bikes spread between 25 docking stations throughout the city’s bustling commercial corridor.
Users need only buy a membership on-line or purchase a 24-hour pass at any B-station, then grab a bike and go. When you’re done, simply re-dock the bike at any of the conveniently located B-stations and go on with your day.
That’s why they’re called magic bikes: there when you need them, gone when you don’t.
Annual memberships for Boulder B-cycle cost just $50 and include the first 60 minutes of any individual ride. Day passes are only $5 and come with the same first-hour-free privilege. As an added bonus, all Boulder B-cycle annual memberships will include full access to the Denver B- cycle program.
“Whether you need to run a quick errand, grab a cup of coffee, go to a lunch meeting, or just get out for a spin, Boulder B-cycle is an ideal green transportation alternative,” explained community engagement director Elizabeth Train. “It bridges the gap for all those trips that are too far to walk, but too short to drive. Plus it cuts down on pollution, parking fees and traffic — and it’s good for you.”
While the Boulder launch follows on the heels of successful bike sharing programs in Denver, Minneapolis, and Washington D.C., the idea, design and technology powering B-cycle was born at the base of the Flatirons.
Nationally renown — and Boulder-based — creative agency Crispin Porter + Bogusky was the driving force behind the national B-cycle program launch. Fellow Boulder County businesses Amadeus Consulting and KIOSK Information Systems developed the software and user kiosks respectively.
Other critical partners include Humana and Wisconsin-based Trek Bikes, which designed and manufactures the sturdy and easy to ride bikes that have helped make B-cycle such an immediate success.
In just its first year, Denver B-cycle recorded nearly 103,000 rides covering more than 210,000 miles. All that pedaling resulted in the burning of 6.3 million calories, while avoiding the expulsion of 312,121 pounds of carbon emissions and 9,613 pounds of toxic air pollutants.
And in a year when the struggling economy was on the minds of many, the new program was exceptionally pocket-book friendly, saving B-cycle users approximately $311,126 in parking costs and another $41,000 in gas money.
“The Denver program was and will continue to be an amazing success,” said Boulder B-cycle executive director Lewis Wolman. “But one of the beauties of B-cycle is that you can tailor it to each community. So Boulder B-cycle will meet the unique needs of this community, because in the end this is a community program, not just a bicycle program. People riding bikes improves quality of life for everyone, and it’s something anyone can do even if they haven’t ridden a bike in 20 years.”
Strategically located docking stations, an adjusted fee schedule, extended ride duration protocol, and an opportunity for local businesses and organizations to support and benefit from Boulder B-cycle are just some of the program’s unique community-specific assets.
And already the Boulder community is responding. Several local businesses and prominent individuals have come on board as sponsors, and Boulder B-cycle is set to announce a major corporate partnership in mid-January.
But the fund raising effort has just begun. Boulder B-cycle continues to offer a host of sponsorship opportunities, ranging from full B-station sponsorship, to branding opportunities on various areas on the bike. For example, local businesses can secure space on the basket of one bike for just $500 for an entire year.
“It’s a unique advertising opportunity that can promote a brand, and at the same time show a company’s support for clean, green transportation,” said Train.
It’s a message that will be delivered to a large and desirable audience. Expected Boulder B- cycle user groups include many of the 55,000 out-of-town workers that flood into Boulder on a daily basis, a steady year-round stream of tourists, and of course Boulderites from all walks of life.
“Of course Boulder is famous for all the athletic minded people who live here, but B-cycle is truly for anyone and everyone who’s ever ridden a bike,” added Wolman. “Boulder B-cycle will be offering incentive deals, working with local businesses to come up with group membership packages. We are really striving to get the entire community engaged.”
Learn more about Boulder B-cycle: