2nd Annual Blue River Century and Metric Century
Supports the Fight Against Cancer
Boulder, CO — May 20, 2009 — Following a successful inaugural year in 2008, the 2nd annual Blue River Century returns to challenge cyclists with some of the most awe-inspiring terrain in the Rocky Mountains. The Blue River Century also continues its association with the Lance Armstrong Foundation (LAF) in the fight against cancer. As an official grassroots fund raising event of the LAF, last year's effort netted $14,000 in funds for cancer research. This year the goal is to reach $50,000 in donations for the Lance Armstrong Foundation.
Event Director and Founder, Marie Willson has turned her passion for cycling into an experience that not only offers a unique chance to ride amongst Colorado’s highest peaks, but also serves as a positive affirmation of life and as an inspiration for those who have been touched by cancer. When asked why she founded this event to benefit LIVESTRONG, Marie commented, “I align with and believe in the LAF’s philosophy that Unity is Strength, Knowledge is Power and Attitude is Everything. This was an opportunity to make a difference incorporating two things I’m passionate about; cycling and the battle against cancer.”